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Getting Started

Wan 3.0 User GuideModel IntroductionCore ParametersModel Comparison & Selection

Usage Guides

Usage Guide

Resources

Prompt Guide

E-commerce Ads

How to create e-commerce video ads

Creative Focus

  • Use product images to lock in product appearance, materials, colors, and brand marks;
  • Use a short timeline to sequence product reveal, feature demonstration, and the final freeze frame;
  • Use macro shots, solid-color studio backdrops, soft natural light, and restrained camera movement;
  • Make clear that product text, buttons, labels, and UI elements must not deform.

Recommended Structure

Product Establishment → Detail Reveal → Feature Demo → Usage Scenario → Brand Close

Featured Examples

A lip-gloss product-image-driven swatch video, and a pure-white studio product-launch animation, showcase product effect demonstration and product launch respectively:

Table of Contents

Creative Focus
Recommended Structure